Recently, the final list (enterprise group) of the 2023 "Maker Guangdong" Foshan Small and Medium sized Enterprise Innovation and Entrepreneurship Competition was announced. Foshan Feiyue Electric Heating Technology Co., Ltd. (hereinafter referred to as "Feiyue Electric Heating")'s "Nano Far Infrared Energy saving Electric Heating Circle" project stood out from more than 90 enterprises and was successfully selected as one of the top four in the Shunde District of Foshan's Top 16.
This high-tech enterprise located in the Fengxiang Industrial Zone of Daliang showcases its profound expertise in the design and manufacturing of electric heating components with this innovative product.

Honor Wall of Foshan Feiyue Electric Heating Technology Co., Ltd.

The majority of subtraction clients are large enterprises or listed companies

Although it has been half a month since the beginning of autumn, the temperature in southern Guangdong is still very high. The Feiyue electric heating workshop is also bustling with activity, and during this period, several leading domestic new energy industry enterprises have a lot of orders, requiring everyone to work overtime to rush orders.
In the workshop, machines make rhythmic clanging sounds, while workers work in an orderly manner. The words "urgent orders from a certain company and normal orders from a certain company" written on the small blackboard next to it indicate the thriving development trend of this Shunde enterprise.

On the production line of Foshan Feiyue Electric Heating Technology Co., Ltd., workers in various positions are focusing on production operations.

"Our current customers are concentrated in large enterprises or listed companies," company manager Li Sen told reporters. Founded in 2004, Feiyue Electric Heating has now developed into a high-tech enterprise specializing in the design, development, production, and sales of electric heating components. It is also a specialized and innovative enterprise in Foshan City. There is now sufficient confidence to screen customers.

The workers are focusing on production operations.

It is understood that electric heating elements refer to the technical application of converting electrical energy into thermal energy through resistance elements. This type of component includes electric heating wire, electric heating film, etc., with a variety of types and a wide range of applications. "It is precisely because we have seen the broad development prospects of electric heating components that we entered this field in 2004 and have been deeply cultivating it for 19 years," said Li Sen. The factory has been located in the Fengxiang Industrial Zone of Daliang, but the production form has undergone earth shaking changes. "Transforming from traditional handicraft production mode to modern industrial product scale design, development, and production mode, gradually forming a high development rate and high coverage of core intellectual property in the field of electric heating."
It is reported that Feiyue Electric has over 40 patents for product design and specialized equipment, of which invention patents account for 10%. "Our products have formed a series, including various industrial specific nano far-infrared energy-saving heating coils, single headed tubes, copper heating coils, integrated cold and hot devices, ceramic heating coils, etc. They are widely used in stamping molds, hot cutting knives, packaging machinery, injection molds, extrusion molds and other fields. Especially in recent years, they have caught the spring breeze of the new energy industry and have a good development prospect."

Foshan Feiyue Electric Heating Technology Co., Ltd. Patent Display Wall

Although there are many types of products and a wide range of applications, Li Sen has always emphasized that the market for electric heating components is relatively small. This requires manufacturers to cultivate meticulously, take the path of specialization, uniqueness, and novelty, and win the market with product quality rather than price. He said, "For customers, Feiyue Electric's products prioritize quality, followed by service, and finally price."

The workers are focusing on production operations.

 A decade ago, the market environment was vastly different from today. Many electric heating element manufacturers, including Feiyue Electric, received many orders, and Li Sen was also immersed in joy. But the words of a customer woke him up: "If we always do these loose and small orders and win by price, although we can make some money, if the market situation changes, we will be caught off guard." Li Sen conducted a comprehensive reflection on the past development model, and the company began to focus on product quality, implementing a modern management model in various aspects such as product development, design, production, sales, and service.

"For example, the single head electric heating tube produced by the company is a high load type electric heating element. Currently, all of them are made of imported seamless stainless steel tubes. In response to the high surface temperature, thermal insulation, and leakage current requirements of the product during operation, the internal design uses high-temperature resistant magnesium oxide rods, anti oxidation nickel heating wires, and high-temperature special materials as conductors, fully considering the installation and use environment." Li Sen introduced that because the raw materials used are of good quality and high price, high-quality components can greatly enhance the market competitiveness of the final product for customers, solve customer after-sales problems, and save labor costs, which has been recognized and followed by many customers.

The workers are focusing on production operations.

"In this process, we have been doing subtraction and constantly eliminating some companies that only value product prices, leaving behind high-quality enterprises that truly care about component quality for everyone to grow together." Li Sen introduced that after years of screening, the company's customers are mostly large enterprises or listed companies, all leading enterprises in the fields of injection molding machines, extruders, and new energy.

Strong innovation drives manufacturing to become "smart" manufacturing

Entering the Feiyue Electric Heating Workshop, the digital scenes visible everywhere reflect the determination and strength of the enterprise's digital transformation: on one large screen, data constantly jumps, displaying the product quantity, quality standards, and work order output analysis of each production line; Real time detection and analysis of equipment operation status, real-time comprehensive analysis of defective products, and clear display of the distribution map of defective products

Foshan Feiyue Electric Heating Technology Co., Ltd. provides a clear display of the current work order status on the smart screen for production data, making it convenient to view the operation of the production line in real time.

"5G, industrial Internet, and intelligent manufacturing have become important driving forces to promote the digital transformation of the economy and society, and must answer questions related to the competitiveness of enterprises." Li Sen told reporters that since 2017, Feiyue Electric was determined to promote the digital and intelligent transformation of enterprises. After more than five years of efforts, now the results are beginning to show: "Our products are fully inspected rather than spot checked, and through digital means, the yield rate has now risen from 89% to 97%."

The workers are focusing on production operations.

"Now I can see the completion status of each order on my phone, and trace back where there are any problems," said Li Sen. While digitalization improves production efficiency, it also liberates managers. "Previously, almost every link from production to sales had to be followed, and when problems arose, they had to be searched layer by layer, which was very tiring."
On the wall of Feiyue Electric Heating R&D Department, a few slogans are very eye-catching: Without innovation, there is no future, without quality, there is no dignity. Li Sen believes that innovation is everywhere, product improvement is innovation, and digital transformation is also innovation. In order to develop more competitive products in the market, Feiyue Electric Power has carried out in-depth cooperation with the Chinese Academy of Sciences, Guangzhou Energy Institute, and jointly established laboratories. The laboratory has advanced testing instruments, and the nano infrared energy-saving heating ring product has been developed to the sixth generation, with a thermal efficiency more than twice that of traditional products, which can directly replace traditional injection molding electromechanical heating rings.

Foshan Feiyue Electric Heating Technology Co., Ltd. Product Display Cabinet.

"Only through product reform, technological iteration, energy conservation and consumption reduction, and repeated trial and error can we produce high-quality products one by one. Because we are professional, we do better." Summarizing the successful experience of producing electric heating components in the past 20 years, Li Sen said that we must not sell the future for short-term benefits. We believe that as long as we maintain our unwavering pursuit of high-quality products, even a small machine component can still be made into a brand.